I purchased this book after reading about it on Jole Spolsky's website. He wrote the foreword for the book wich you can read here - a pearl on its own - and there is an interview with him at the end of the book. All in all I think this is a very well written and fun book. It presents you some of the big marketing mistakes of the software industry in the past two decades. Made by companies like IBM, Wordstar, DBase and Borland. It is an easy and entertaining read and each story teaches you by example what to do and not do to with your own software business. If you want to do start your own business, interested in marketing and software or just need a book for your lunch break then this is the book to read.